The Foundation for a Better Life
Podcast #54 — Aired February 19, 2015

People are basically good, sometimes they just need a reminder. That’s the thought behind The Foundation for a Better Life and their campaign to share positive values all over the world. Our guest this week on BetterWorldians Radio is Gary Dixon, President of The Foundation for a Better Life. He’ll discuss how Values.com uses television, radio, billboards, and more to spread inspirational messages to people everywhere as a contribution toward promoting good values, good role models, and a better life.

 

Donate $5 to Support our Podcast!

Sign Up for New Shows & Updates!

Gary Dixon
President, The Foundation for a Better Life

Gary Dixon is the President of The Foundation for a Better Life. He formerly served as vice president of Bonneville Communications where he directed the creative development of many successful campaigns, including Homefront, Major League Baseball, Children’s Miracle Network and the American Cancer Society. He has also been a speaker at regional and national advertising conferences for the American Advertising Federation and a keynote speaker for various events. Gary has a master’s degree in communications from Brigham Young University and a bachelor’s in broadcasting from Texas Tech University.

Episode Transcript

Raymond Hansell
This week on BetterWorldians Radio were talking with Gary Dixon from The Foundation for a Better Life. The Foundation for a Better Life promotes positive values through the media. Their Public Service Announcements, based on values such as hope, honesty, encouragement and generosity, are currently being seen on television and billboards all over the world. The Foundation makes posters and DVDs available to thousands of schools each year at absolutely no charge. It offers these messages in an effort to promote good values, good role models and a better life. Gary Dixon serves as the President of The Foundation for a Better Life. He formerly served as vice president of Bonneville Communications where he directed the creative development of many successful campaigns, including Homefront, Major League Baseball, Childrens Miracle Network and the American Cancer Society. He has also been a speaker at regional and national advertising conferences for the American Advertising Federation and a keynote speaker for various events, as well. Gary has a Masters Degree in Communications from Brigham Young University and a Bachelors in Broadcasting from Texas Tech University. Gary, thank you so much for joining us today on BetterWorldians Radio.

Gary Dixon
Well, its a pleasure, its a pleasure. There arent many places where this conversation could happen, and I think being on your program is a perfect opportunity to talk about what were mutually interested in.

Raymond Hansell
You bet. Weve been doing some homework, as we do on every week of the program, and its really very interesting a lot of the information. So Id like you to start out by telling our listeners a little bit about the story of The Foundation for a Better Life, how did it get underway?

Gary Dixon
Well, it began, in fact perfect timing, this Saturday marks 15 years. We began on Valentines Day, a perfect day to begin, right Valentines Day 2000. And the idea behind it was really rooted in the idea that people are basically good and perhaps could use a reminder, you know, in that simple way that maybe when our folks were teaching us when we were young, just a little reminder. You know, when youre pulling out at a concert somewhere and you cant get in the line, you know how that is, its very frustrating, you cant get in and finally someone lets you in and then you let the next person in and that kind of thing. So it was exciting to begin to identify really the values. We started, I think we had 15 values and I actually thought we had them all and I looked at them, you know, good judgement, honesty, character, sharing, on down the list. And I said, well, weve got them, and then someone would write a book with 12 values and wed add that. And now we have I think 75 values up there and if you look on the internet theres 400 and something listed, so I dont think were going to run out of those. But thats really the idea, that values and the idea of passing those values on makes them more valuable in our own lives, so we developed that theme that you see on the billboards and the posters Pass It On. And so thats the whole agenda, there isnt any fundraising, there isnt a political agenda or a religious agenda, it is simply an effort to promote positive values and encourage people to pass those along.

Raymond Hansell
Well, thats really wonderful. We do share a passion for some of the same things, and we started out with a relatively small mission to do gratitude as a first start in our social game and then we moved beyond that and beyond that and beyond that, so the same kind of a migration has occurred in our world and I can see how it happened with you, as well. What attracted you personally to the organization in the first place?

Gary Dixon
Well, I thought what a remarkable opportunity. It really began from an advertising standpoint. The Foundation had called our agency and I answered the phone and they said, you know, we want to know how public service advertising works. And I said, well, Ill come over and talk to you about it, and one thing led to another and an opportunity opened up to join The Foundation so I left the agency and came over. And Ive been reminded several times that people say youve got the best job in the world and it really is, I mean I dont take that for granted. It is a remarkable opportunity to work with the media, work with the creative world who creates these messages that go out to the media, to work with the music industry who donates the wonderful music we use behind the TV spots, to work with the people who donate their images for our billboards. They donate billboard space, television space, radio time. And so seeing all of that come together, and then in the end have people write and say I saw your ad today, it gave me some hope in humanity. I remember and this is really what attracted me and continues to attract me to the organization is that people respond from all over the world, they write us with sometimes the most touching comments. I remember one from a policeman in Pasadena, California who said Im sitting here watching television. Im a 25-year cop here in Pasadena and Im feeling something, I think its hope. And I remember holding that statement up for the Board one year as really a summation of all the comments we get. I mean we get hundreds and hundreds of comments from all over the world. I remember one fellow from Japan saying I just read for the first time the story of Abraham Lincoln on your website, how many times he failed and yet he just kept going, and he said I can really identify with him. And I thought how can someone from Japan connect with our President of many years ago? And I realized that people connect because the issue is common among all of us, you know? We all have basic I think internal feelings about someone being generous, kind, loving, sharing, honest, you know, those are just universal values that I think go across any boundaries. So that was the attraction, the opportunity to work in that environment.

Raymond Hansell
Yes, its amazing. Now each Public Service Announcement that The Foundation for a Better Life puts out really tends to focus on one specific core value, but there doesnt seem to be a focus on promoting The Foundation, itself. Can you talk a little bit more about that?

Gary Dixon
Yes, I have a little post-it note on my desk here that says put the emphasis on the message, not the messenger. Since were not raising money, since were not there with an agenda, so to speak in any way, were simply there to promote the value. So when you look at our billboards you see that the value is nice and big and its bold and red, and then you see Pass It On, and in very small type below is The Foundation for a Better Life and thats very intentional. We want the emphasis to be upon the value, thats what we want people to take away. And so its just a simple effort on our part. Theres a lot of messages coming at people and if they have to remember a whole lot of things its difficult, if they can just remember that value. As we like to say you dont have to read a book, take a course, you know, youre driving at 75 miles an hour, maybe this idea will be valuable to you in some way.

Raymond Hansell
Now speaking about that as youre driving you come across these billboards and, of course, you also have exposure in the movie theaters and airports, how do you choose where to actually feature the Public Service Announcements?

Gary Dixon
Well, we try to put them in the best light possible for the kind of message that it is. In the airports, as you mentioned, thats a time when people are sometimes rushing, but often theres a moment where they can pause and theres a time to really think about that message. We get a lot of response from people traveling through airports. Ive been surprised. The other, of course, just highway signs as people are going by, I mean they cant do much about it because theyre driving at that point, they have to wait till they get somewhere to get on the website or text or something like that, but we work with the Outdoor Advertising Association of America and, of course, they are as the name implies everywhere outdoors and I will say also in malls, as well, inside and in the airports, but theyre out of your home type advertising. And then the television side now in many places youve got them I mean your screen is now your phone, your phone is your screen, you know, theyre everywhere. So we work with the television, the radio, primarily the mainstream media you might say, but were also moving into the social media, the Pinterest, the Facebook, the Instagram world, Twitter, which is very exciting. So those are some areas that weve selected, and I think as we secure an image we want to make sure that its showcased in the best environment possible because someone has donated that, you know, when we had the Shrek image or Kermit the Frog, Oprah, Christopher Reeves, people like that, we want to make sure that when they drive by and theyre looking up they say, gosh, that looks good, the message is good, I feel good about being associated with that.

Raymond Hansell
Yes, I can see that, that would certainly resonate with people. The message is that The Foundation for a Better Life shares really avoids a political or religious affiliations and we can certainly understand that. You really centrally appeal to the values that everyone feels good about. Can you speak a little bit more about that, that avoidance of any of the political and religious and cutting to the core of the values?

Gary Dixon
I think we do that, you have an opportunity to welcome a larger group under the chat, so to speak, if you make everyone feel comfortable and if we can find those values that are universally appealing and if we stay away from controversial issues, anything political, religious and, of course, we arent doing fundraising, I think it opens up the opportunity for the conversation. We get comments from about 200 countries and territories out there, and I think that as people come in they dont see this as being necessarily American, they dont see this as being in any way political, left or right, they see this as simply a place where were talking about values that matter to them. And I think that it goes to something else that weve noticed, as well, that values really are borderless. And it was an aha for me as I saw people from, I think we have eight different Muslim countries, we have people from the Middle East, we have people from Asia, India, an enormous population from India, and of course the US, Canada, all of Europe, France, Belgium, England, all over. But the conversation is always very much the same, you know, my family and I appreciate these or Im a teacher of fifth graders here in Israel and we appreciate these messages, we hang your posters up, we play your DVD. And I just paused and I looked and I said heres a comment from Pakistan, heres one from Israel, heres one from Nairobi in Kenya, heres you know, and I thought I could take the names off and its basically the same comment we appreciate these kinds of messages, it is good for our students, its good for our family, its good for me personally, you know, that kind of thing, so.

Raymond Hansell
Its a universally accepted message and thats really great, especially if its one of the first messages that somebody brings or sees as they get off a plane coming to America. To me its a great way to say these values transition any boundaries, as you just put it. Were going to have to take a short break right now, but before we go Id like to take a moment to congratulate the players in our A Better World virtual game on Facebook for reaching our charity partner goal of the month in January. Because youve completed over 300,000 good deeds in the game we are releasing funds to the Integral Heart Foundation to sponsor 60 students and provide food baskets for their families. We need to take the break just for a short bit, but well talk more with Gary Dixon about The Foundation for a Better Life when we come back.

Raymond Hansell
Youre listening to BetterWorldians Radio. Were speaking with Gary Dixon, President of The Foundation for a Better Life. And now let me welcome back Gary and MarySue.

MarySue Hansell
Hi, Gary.

Gary Dixon
How are you?

MarySue Hansell
Just great. You know, I was wondering how do you select the values that you use in the campaigns, is there like a process that you use or how do you go about it?

Gary Dixon
We look at those that we think can be represented in the media, things like live your dreams or devotion or strength, that kind of thing, generosity. I will tell you sometimes weve looked at a value like thrift and we see that is a great value, how in the world are we going to portray it in a television spot, you know, in 30 seconds? And maybe well come up with it, maybe one of your listeners will write to us and say I have the perfect idea, but we try to get those that are universal as we talked about a moment ago and values that maybe are important in peoples lives. We get a lot of e-mails from people saying, gosh, this particular value really meant a lot to me, Im going through a difficult time, and well pick up on the fact that sometimes these values really resonate with the general population.

MarySue Hansell
Yes, I see you mentioned you have 75 values now, thats incredible.

Gary Dixon
And more to come.

MarySue Hansell
Yes, I was wondering could you give us an example or two of some of the ones that you have used for the Public Service Announcements so the listeners can get an idea?

Gary Dixon
Sure, sure. Well, a few that I just mentioned there, and Im going to look actually on the website here and just look through. You know, weve used achievement.

MarySue Hansell
Yes.

Gary Dixon
And weve used being there. And I suppose there could be an English teacher out there in the audience that might say thats a value, you know? But I think that in the context that we put them in they are, they are of value to the people that are seeing the billboard in the context of the television spot or the billboard or the radio. Do your part, and remember we took a Garth Brooks song, We Shall Be Free, and we listened to the lyrics, we shot the spot, and in a way the song told us what the value should be do your part. And weve looked at gratitude, I remember we took a Celine Dion song that so beautifully captured the songwriters feelings about her father, that was the original intent of that song, and youre my voice when I couldnt speak, you were my strength when I was weak, and it was just so beautiful. I think of the lyrics, a little change, but the whole idea that the song in many ways tells you what the value should be and sometimes the character in the billboard will just speak to you and say heres the right value for this particular moment.

MarySue Hansell
Ive found them very inspirational, Ive just found myself addicted to watching one after another, they were just wonderful. And I love the way you used the music and the characters to get the message across. What was the response like to some of the first times you did the Public Service Announcements?

Gary Dixon
I think people were pleasantly surprised, they assumed there was something for sale at the end, there was something they needed to join, you know, this cant just be promoting values. I remember sitting with one of the networks and we were going back and forth and they said, okay, we like them, but no one just promotes values, what are you doing, wheres the other shoe to drop? And we said thats it, and so we went back and forth, back and forth, and they finally they saw the spots and said youre in, here we go. And theyve been a huge supporter ever since. But I think the public were just surprised, its like

MarySue Hansell
Just touched.

Gary Dixon
- a sponsor to come on or something and say, okay, and now heres what this is about, and there wasnt that. And I think that was pleasant to them, and now people are used to seeing those, theyve used them in meetings, they used them in schools. We get a lot of comments from school principals who will write us and say, hey, we use them as our morning message.

MarySue Hansell
A good idea, yes. How did you get so many TVs and radio networks involved, movie theaters, everyone, how did you go about that?

Gary Dixon
You know, one at a time, we called, we e-mailed, we visited and said would you be interested in airing these messages? And they had their particulars, they said we want to see a verbatim of everything that youre saying, we want to know everything about you, that youre an official 501c3 nonprofit, we want to make sure that this is a message that is truly a public service, that there isnt, as I said a minute ago, another shoe to drop here. And so we built that trust over time. There was some arms length kind of approval, kind of a yes but youre not all the way in yet, youve got to prove yourself. So year after year went by and it was having the high quality messages that were relevant, that people could connect with. And so the first audience, of course, are the people that are approving these spots to go on the air before the public sees them and they had to feel comfortable. And so year after year someone would see a billboard somewhere, but theyre an executive at a television network and they would say, you know, I saw your Einstein billboard in the Seattle Airport, is that you guys? Well, I love that. Sure, send me your videos. So it would be one thing leading to another and over time it became several thousand television stations, the networks, the cable and now the social media, the YouTube, et cetera, et cetera. And so I think its just doing what you say youre going to do. I think they were waiting for us to change to become more commercial or to lean one way or another politically, and when we didnt, when we stayed the course I think in that first four or five years people kind of took a deep breath and said I guess theyre going to do what they said they were going to do and here we go, and weve just had a wonderful relationship with the media.

MarySue Hansell
Thats wonderful, youve certainly built trust with that approach. You mentioned youre all over the world now, and I notice that youve recently expanded into China and the UK, can you talk about that?

Gary Dixon
Yes, that has been very exciting. The folks at the Discovery Channel opened up the door into the UK, in particular, and other networks, CNN, others that have put us out there. Thats been a lot of fun. And then the media companies there that allowed us in on the double-decker buses. During this past Christmas, just a month or two ago, they said we have an opportunity for you to be on 3,000 buses here in the UK. And we said wonderful. And so we put the Einstein message up, which was as a student he was no Einstein, confidence, Pass It On.

MarySue Hansell
Oh.

Gary Dixon
And so that appeared across the buses and on the inside of the buses was Mona Lisa, said smile. And so the idea of running the campaign during that time where its Christmastime, its a time of giving and people maybe being in a mood to accept that kind of message was so fun. So that is going and well continue to do that in various, with various companies there in the UK. And then in China were primarily on the social media there. The name Google years ago, of course, didnt make sense, now its part of our very lives. The same thing there, they have media like Todo (ph), Yoku (ph), Ichie (ph), different networks that are the equivalent of our YouTubes and Googles and Facebooks and that kind of thing. So were launched there, and its so new. Its just literally a week or two so we dont have a lot of data or reactions just yet, but were really looking forward to that. And, of course, everything has been translated into Mandarin.

MarySue Hansell
Oh, wow. You know, I love the values idea page on your website, can you tell our listeners what that is?

Gary Dixon
Yes, this stemmed from promoting to provide action for our followers, a way to engage, and this is part of that social media side. We thought a specific easy-to-complete action item would be a quick way to do that. And each week our website and social media posts are centered around one value, and you will probably see this week it is love?

MarySue Hansell
Right.

Gary Dixon
And had to do it, you know, take advantage of Valentines, right? And so we send out in an e-mail and post on our sites a quote around that value, as well as the values idea for that day, and this page on the website is a compilation of all those ideas as we look to inspire people to get involved and spread some positivity. And a new one is added every weekday, so its a fun, fun part of the site.

MarySue Hansell
Now, Gary, theres some beautiful personal stories on the website, can you share some of those or tell us what impact theyve had?

Gary Dixon
Yes, theres there are stories that people have shared that come from peoples hearts, you know? Sometimes you ask the question, how are you doing? And sometimes people if the relationship is right people will tell you how theyre doing, it may be a difficult day, may be a joyous day. And I think that one of the stories, in fact, we turned it into a billboard, was a young lady named Madison Steiner, she lives in Farmington, New Mexico and she has a charitable organization called Peachs Neat Feet, and its just her own little creation. She would go down to the local shoe store and find shoes for children who were in terminal care situations in her local hospital and she painted whatever their particular dreams were, if they were into rockets or dolls or whatever, flowers, she would simply paint those on these tiny little shoes and then give them to them as a gift. And the idea grew, and we did a little video about it, and now weve done a billboard about it. She now has 38 other artists around the country doing this. She has spoken at TED talks, it just grew, its one of the fun success stories to watch this happen. In fact, the idea came in on one of our other Foundations, The Random Acts of Kindness Foundation, we can talk about that in a minute, but those kinds of real stories connect with you. You dont have to be doing something huge, you can be doing something very small and people look at it and they ask themselves many times if she can do that I wonder what I can do? And thats what were encouraging what can you do?

MarySue Hansell
Yes, it gives the people the confidence, its really very authentic, it shows that I may be able to do something, too.

Gary Dixon
Right, right.

Raymond Hansell
Well, thank you very much for sharing the story of Madison Steiner. Well be talking about her in the next segment coming up. Before we go to break I just want to just reach out to our fans here at BetterWorldians Radio to check out if they have a chance our social enterprise, A Better World, whose mission is to make Uplifting Games and Apps to Brighten the World. Our goal with everything that we do here is to Do-Good, Have Fun, and Change the World. Were committed to creating awesome digital products designed with the purpose of making a difference through optimism, altruism and charity. You can find out more at ABetterWorld.com. Well be right back.

Raymond Hansell
Were back now with Gary Dixon, President of The Foundation for a Better Life.

Gregory Hansell
Hi, Gary. Its Greg. How are you?

Gary Dixon
Terrific.

Gregory Hansell
So you mentioned this early in the show, your Pass It On campaign, but we saw that the Outdoor Advertising Association of America has recognized that Pass It On Campaign as, quote, the most successful public service campaign in the history of outdoor advertising. I was hoping you could tell us a bit about that?

Gary Dixon
Well, there are many, many terrific campaigns out there and I think were one of the campaigns that they support of many terrific causes out there. Its not something that we expected, it was a goal but it was a wonderful thing for them to recognize. And I think that it wasnt because our ads were so clever or they were laid out in an interesting way, I think we could have put the words on one side and the pictures on the other and flipped things around. I think the real reason that this took off was the whole issue of values. I think that people are, as you know with your very radio show, people are hungry for something substantive and when we put things like encouragement and inspiration and kindness and pioneering and do your best, service, that kind of thing up there it started another conversation. It reminded people that these things are important, too, and all the culture that were in that moves very quickly these are some things that have stuck around, these are values you can make a part of your life and youll do better, youll have a more successful experience in whatever you do if youre encouraging to people, if youre giving service to people, if youre more fit. We used fitness one time, just all those things that they kind of have some lasting power.

Gregory Hansell
I think thats exactly right, you know, you said something at the beginning of the show that resonated with me, that people are basically good and they just need a reminder of these things, and I think that people have a hunger for this because sometimes they do just need that reminder. You know, life can be difficult, theres so much going on, the news these days, and then they see something that reminds them of whats good and decent and everlasting, essentially values, and they say, yes, that works. And I do think that the way you lay out your ads is excellent. I think because theyre so clean and minimal really cuts right to the point and people resonate with it instantly.

Gary Dixon
Thank you. We looked at a lot of different ways to communicate that, and as Ray asked earlier, why isnt The Foundation more promoted? The idea was could we create something that had your eye go right to that value, and thats our hope.

Gregory Hansell
I think you have definitely accomplished that. Speaking of the billboard campaigns, I know you have one running now featuring heroes, like John Wayne, Shakespeare, Mae Jemison, you mentioned Madison Steiner, I think also Joshua Williams is one of the heroes tell me about the heroes campaign?

Gary Dixon
Well, this was an early part of our work. We began in 2001, we actually started on 9-11, if you can believe it. We were launching our campaign on Times Square on 9-11 and, of course, we paused, we did not launch it that week, we waited until November. But we looked at those in particular after 9-11 and said, who are the real heroes out there? And we realized that while there were firemen, policemen that were remarkable heroes during the 9-11 period that everyday people who are doing remarkable things can be heroes in our lives, as well as John Wayne and Oprah and Nelson Mandela, this kind of thing. The heroes are people who have a story and thats always a requirement for everything that we put up, is there a story there? And so when you look at Shakespeare, when you look at Mae Jemison, the first African-American woman to go into space, and the iconic image of John Wayne, his line dont much like quitters, grit passes on, you know, the lines hopefully fit and maybe theres something you might post up on your bulletin board or up on your classroom. But these heroes can be cartoon characters, they can be real people, they can be in other words, celebrities, legends or everyday heroes, people that live a mile from where you and I live right now, there are people doing remarkable things. And so we depend on the public to nominate them, to send them to us. Anyone thats an everyday hero, in other words, a non-celebrity on there has been sent to us by someone over the internet to let us know, hey, you should be aware that this remarkable story is going on and they live next door, down the street. So thats the fun part of this. And someone said are you ever going to run out of heroes? I said absolutely not, theyre out there every day.

Gregory Hansell
Thats amazing. So Alex Lemonade Stand was on a billboard, we actually interviewed those Founders early on about a year ago. Wonderful story.

Gary Dixon
Beautiful story.

Gregory Hansell
Yes. So I also saw that youre right in the middle of The Love Campaign, you mentioned that just a few minutes ago with MarySue. Could you tell a bit about what youre focusing on concerning love?

Gary Dixon
Yes, well, taking advantage of Valentines Day, of course. And so all month were asking different questions each week. Its our goal to engage with the online community around, of course, this value of love. And each week were focusing on a different theme. The first week was what do we love to do? The second who do we love? The third week, and were in the middle of that week now, who do we love? How do we love, is it sending flowers, a handwritten note, a random act of kindness, what is it? Week four, why do we love? This is the week where the Foundation will focus on why its important to feel and to give love, and were asking our social media audience to share with us through Twitter, Facebook, Instagram, however, using the hashtag I value love, and were seeing great progress so far. Its been probably the most successful thing weve done. I think we hit the right topic this week.

Gregory Hansell
Good, thats great, thats a great topic. I also know youre encouraging people with a new initiative, to turn their inspiration into action and make a difference. Tell us about that?

Gary Dixon
Well, thats the exciting part. I think that being inspired is terrific, but its especially nice when that turns into action. One of the characters were using, the candidates on our billboards, is a fellow named Joshua Williams. He started a Foundation when he was just a very young man, he was five years old, wanting to do something and saw that people were hungry and he wasnt hungry, but he saw a lot of people around him that were and he said thats just not right and decided to do something about it. And so he did a video, the billboard, and were saying with all of them now, with the hashtag Pass It On on all our billboards. Youre inspired and now what are you inspired to do? And if Joshua can do this, what can you do? What problem do you see around you? Do you simply need to smile at someone, would that be of great help? Low cost, right? And or is there something bigger you can do, what can you do by volunteering? What can you do with children in your area who may not know how to read very well? So were seeing that as an opportunity to really position The Foundation not only as a group that has put out inspiring messages, but now are adding to that with a chance to engage and get involved with your inspiration.

Gregory Hansell
I love that, you know, putting inspiration into action is something we believe in here, too. I think its great that you are trying to get people to say, hey, youre inspired, now turn that inspiration into passion, turn that into a real difference in the world. So I think thats wonderful.

Gary Dixon
Well, I can hear it when I hear you transitioning to the next segment on the show, you know, youre doing something, which I think is great.

Gregory Hansell
Thank you, thank you very much. You mentioned just a little bit ago and I hope we can explore The Random Acts of Kindness Foundation, which I think is your sister organization

Gary Dixon
Yes.

Gregory Hansell
-- to inspiring people to practice kindness and Pass It On. So what kinds of things does The Random Acts of Kindness Foundation do?

Gary Dixon
They have two main areas. One is in education, they have a series of lessons plans and if you go to Random Acts of Kindness dot org you will see for teachers a K through Eight set of lesson plans that literally are downloaded around the world, about I think over a thousand a week to a variety of countries. And theyre simply lessons on conflict resolution, how do you learn to get along when two kids are playing together and somebody takes somebodys toy on the playground? What is a way to handle that? Theres a pretty negative way and then theres a way that might turn those two kids into friends, right, as they learn to play with that toy together. And so we teach those simple lessons and that has been exciting. Schools from around the country and actually different parts of the world are using those to make a difference in their classroom. Its quite exciting really, weve seen grades actually go up in the classroom when kindness is introduced. Weve seen teachers have a better experience doing more teaching and less disciplining. The principals are the first ones to call us and say weve had a dramatic drop in the number of people coming to the principals office because for some reason the kids are a little nicer to each other and, of course, when theyre not nice thats one of the reasons you get to go down and see the principal. So thats been fun. The other is the social side of this on Facebook and Twitter and that kind of thing, people just having a ball sharing ideas, kindness ideas that work for them and hopefully theyll work for you as you come to the site. And one of the particular parts of Random Acts of Kindness we are excited about is something called Ractivists Random Acts of Kindness activists, so we call them Ractivists. And its a group you can join, they give out an assignment once a month, and this group just kind of organized philanthropy, they go out and do remarkable things, report in, they support each other. Its really become a fun part of what we do up here. And the two Foundations share things back and forth between each other. We are constantly borrowing from each other because, of course, kindness is really a wonderful umbrella value if you think about it, if youre kind youre almost everything else, right?

Gregory Hansell
Its absolutely true. Gary, I have to interrupt you, Im sorry. We only have about a minute or so left and I wanted to ask you one final question. I ask it every week to all our guests, this is always the case were having a great conversation, its an important question and only about 45 seconds to answer it. But how do you hope that The Foundation for a Better Life is helping to make the world a better place?

Gary Dixon
Our hope is that people will look at these values and realize that theyve been important in their life, how can they share them, how can they Pass It On, how can they make a difference in someone elses life? And if that happens then well be successful and I think people will be successful, as well, and they will indeed have a better life.

Raymond Hansell
Thats an amazing episode, Gary. Id like to thank you for joining us today. And you can find out more about The Foundation for a Better Life by going to Values dot com. Once again thank you, Gary, we really enjoyed having you on the show today.

Gary Dixon
Oh, so enjoyable. Thank you.

Raymond Hansell
For our listeners you can check out our past episodes on BetterWorldians Radio by going simply to BetterWorldiansRadio.com. We recently aired a special episode called Best of BetterWorldians Radio, it features a variety of guests sharing inspiring words on how they are helping to make the world a better place. Guests featured some bestselling authors, positive psychologists and founders of charity, like Jay Scott of Alex Lemonade, Laurie Duchene (ph), Dr. John Arden, Dr. Stephen Post (ph), et cetera. As we end our show every week we like to share our BetterWorldians mission. We here strive to make the world a better place by encouraging the very best in everyone. We focus on positive thinking, positive values and positive actions. In short, our vision is to bring out the BetterWorldian in everyone so that we can all make it A Better World. Until next time, everybody, please Be a BetterWorldian.