Episode: Conscious Capitalism
Air Date: July 31, 2014
What if there was a better way to do business? This week on BetterWorldians Radio, we’ll talk about how Conscious Capitalism can build stronger businesses and create a better world for everyone. Our guest this week is Raj Sisodia, co-author of Conscious Capitalism: Liberating the Heroic Spirit of Business. Sisodia will discuss why he believes entrepreneurs are the “true heroes in a free-enterprise economy.” Tune in every week to hear new guests share how they are making the world a better place and to learn how you can become a BetterWorldian!

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Co-Author, Conscious Capitalism
Author , Firms of Endearment
Raj Sisodia
Raj Sisodia is the Franklin Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also Co-Founder and Co-Chairman of Conscious Capitalism Inc. He has a Ph. D. in Marketing from Columbia University. Raj is co-author of the New York Times and Wall Street Journal bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013). In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the Chartered Institute of Marketing. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. Raj has published seven books and over 100 academic articles. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by Amazon.com.